Hi,

Thanks for staying tuned to our newsletter to help you through the election cycle! With six months to the big day, campaigns are ramping up, and going deep into media strategies to secure wins this November.

But there are also 10 states spending $200M+ in high stakes elections through this month alone. We hear campaigns are facing voter apathy at a 20-year high, and reports indicate spending might soar past the $10 billion mark - making this cycle the priciest in U.S. history.

Reach out if we can help. We have media consumption profiles across every state, proprietary data, premium inventory, and competitive pricing to give you an edge.

Spring into Action: The Persuasion Power Play - Last week we quoted David Axelrod. This week we hear Kevin Madden, former senior advisor and spokesperson for Mitt Romney’s Presidential campaign, reminding us why the early bird gets the vote.

“There's the persuasion stage, and then there's the mobilization stage… There are very few ads that have an impact on persuading voters after Labor Day. Most of that persuasion happens now, in the late spring to early summer part of the campaign.” Kevin Madden on NPR

This is increasingly relevant as we see the persuasion push pulling forward to June and July due to the continued impact of early voting and extended mail in voting. It’s not all about planning for the peak post-Labor Day anymore.

Pennsylvania Push: The Strategic Spending Showdown - As our friends at Ad Impact tell us, more than $35M has already funneled to the state for local races for House, Senate, and AG. But Pennsylvania is once again proving itself to be a testing ground for messages on the national stage as it gears up to be one of the most important states in the union for the outcome of the Presidential showdown.

"Pennsylvania has become the center of the American political universe... This will set up what will likely be the most expensive Senate race of 2024." AdAge

The time for Pennsylvania is now and it won’t let up until election day… reach out for Pennsylvania media consumption profiles and premium O&O CTV inventory + ACR data available now at competitive pricing.

Brand Insights for Political Marketers - Why the TV OS matters: Considering the critical role of TV advertising in politics, you might be interested in an inside view of today's TV ecosystem from one of the industry's most influential thought leaders,TVRev. You'll also see a quote from our CMO in there! You can access the full report for free here.

"There’s very little duplication between us and the other top OEMs. Basically, you either have an LG on the living room wall, or another TV. It’s not duplicative, and so really, for the marketer, this means you can work with two or three OEMs and get the vast majority of the market." Tony Marlow, CMO, LG Ad Solutions 

LG Ad Solutions presenting new research at DC's C&E Digital Campaign Summit May 9th at 10:30 am! We will share new research with breakdowns by region and party for TV viewing preferences and expectations for TV ads. It’s the info you need to effectively reach the 84% of the US population who are watching connected TV.