CTV's Breakthrough in 2024 - complimentary eMarketer report: The new 2024 eMarketer Political Spend report highlights how CTV is fundamentally reshaping how we target likely voters, who now prefer streaming over traditional TV. Typically exclusive to subscribers, we're offering complimentary access to this eMarketer report for a limited time, which also details the top 5 CTV advertising challenges along with practical solutions. Get your complimentary copy here.
Advertising Watch - historic spend and key states surge: Post-Super Tuesday, 2024's election cycle has already hit historic spending, with $540M+ in ad bookings reported by AdImpact. LG Ad Solutions is also seeing CTV buying surge in critical states like GA, PA, NV, and MT. Upcoming primaries, contested elections and ballot initiatives on the elections calendar have media buyers planning ahead.
Brand Insights for Political Marketers: Our CMO, Tony Marlow, sat down with Beet.TV to talk about the changes LG Ad Solutions is seeing in the CTV ecosystem as the platform has matured since the last cycle.There are big trends happening around CTV this year for brands that are applicable for political campaigns to help drive electoral outcomes. Check out the interview here.
Come meet us at the Pollies! Come join us April 16-18 at AAPC’s political consulting event of the year in DC. LG Ad Solutions will be presenting data from our new CTV study the Big Shift III and hosting a discussion with a stellar panel of experts: “Cracking the Code: CTV + ACR Strategies for Persuasion and GOTV Campaigns.”
